Wednesday, September 20, 2006

My First Teleseminar

Yesterday, I participated in my first Teleseminar. I joined in the seminar, 3 Keys to Unlock Mediator Income, hosted by Dina Beach Lynch,(
and ( Dina offered this class free. Although I work in the community arena as the Director of Court Referral and Conflict Resolution Services, I felt that the topic, and the format, would be valuable.

Overall, the experience was very informative and provided lots of food for thought for me and my staff. Some new user tips:
  • Be in a quiet space
  • Set aside 10 minutes before and after the call
  • Use a headset if possible
  • Speak up when you can't hear!
  • Check out all the information available on any corresponding webiste.
  • Don't multi- task

Now the content

Dina offered practical advice about approaching our dispute resolution work from the frame of an entrepreneur. While I have never felt comfortable with selling (yes I will admit that), I have corporate experience which I think has helped me be successful in the not-for-profit field to day. I am always looking to create efficient and workable systems as well as to look for new opportunities.

So, my reflection question for the week is - What business are we in? I intend to reflect on that and ask you, the readers of this blog, to chime in. It is a valuable question and one we always struggle with.


candace said...

I think that although we are in the non-profit business it doesn't mean that we aren't entrepreneurial. I believe that the word 'sell' for most of us has a negative connotation because there is an element of rejection that we don't like. However, whenever we are out in the community talking about our great services, whether it is to funders, residents, elected officials, etc. we are being entrepreneurs.

Non profits today are essential to meeting public needs, building democracy, and determing trends and priorities. However, non profits are sometimes misunderstood which is where we can be most helpful. If we educate the public about who we are and what we do we would be better understood, function better and achieve our public purposes more effectively.

I know that you are reflecting on the question "what business are we in?" I on the other hand just wanted to point out why we are in this business. It certainly isn't for the lower salary, longer hours or the insecurity of funding.

I think that most people that work in the non profit sector do so because they were raised believing they should leave this world a better place, so we sacrifice our long hours and hard work for the public good.

So, maybe we can take some of my thoughts and your thoughts and come up with the answer to your question...What business are we in?


Ruth Wahtera said...

John Jantsch at Duct Tape Marketing offers a view of business I subscribe to. He says

See, stunning businesses understand that no matter what they think they sell, they are really in:

~ the information business

~ the community building business

~ the experience business

~ the transformation business