Wednesday, January 10, 2007

Diversity History: Pepsi's Story in the 1940's

Read this fascinating article published recounting Pepsi's efforts to break down hiring barriers for African-Americans in the 1940s. You don't often get a glimpse of the internal politics around diversity, and almost never at how corporations handled it.

Daily Report:
"The rivalry between Pepsi and Coke, which started in the 1940s, is legendary in business. Less known is that a more important battle was being fought on the front lines of the cola wars at the same time: the struggle of African-Americans to gain access to professional jobs in major corporations." [More]

No comments: